Sponsorship: What’s hot, and what’s not

If you’re an avid follower of pro athletes and triathlon brands alike on social media, you’ll have noticed that November is the time for sponsorship announcements. While the thought of repping your favourite cycle kit, goggles, wetsuits and nutrition may be super exciting, how does it really work? Before you go rushing off applying to every brand around in the hope of becoming the ‘face of the company’, let’s take a moment and think about what is involved.