Bindi is a true Aussie success story.

Bindi was started in 2013 when Belinda Dennis realised there was a serious gap in the sports nutrition market. 

Specifically, there was a lack of good quality, natural, healthy, Australian-made sports nutrition products that could support her passion for triathlon.

Belinda was an experienced veterinarian working in small animal practice in Busselton and had always loved sports such as running, hockey, volleyball, tennis and swimming. After having her three children she started competing more seriously in triathlons, and moved into racing endurance events such as Ironman.

Once she started longer training sessions and races, sports nutrition became a vital part of not only training but recovery. She wanted to use natural, healthy products to fuel her; but the only sports nutrition products she could find on the market at the time that suited her requirements needed to be imported from the US -which she found incredibly frustrating.

Why was no-one in Australia developing healthy nutrition to support the rapidly expanding national interest in triathlon and endurance sports?

And so, the idea to start a business here in WA for natural, healthy sports nutrition products was formed.

Using her background in science, Belinda developed a unique formula for a Natural Sports Hydration drink containing a specific range of electrolytes, with low sugar (30% less than many other products on the market), with plant-based flavouring and no artificial colours, sweeteners or preservatives.

She was interested in creating products appropriate to sports in the Australian climate, and that are absorbed quickly and, in turn, gentle on an athlete’s gut during intense endurance events. And so, Bindi Nutrition was born, using the name Bindi which was actually Belinda’s nickname as a child.

As support for Bindi has grown and the business has flourished, so did Belinda’s triathlon career.

She raced Ironman WA in December 2016, placing second in her age group and as a result qualifying for and raced the the 2017 IRONMAN World Championship in Kaliua-Kona, Hawaii. 

She continues to train and race using all the products she created, all the while sharing her passion for nutrition and health with others as they also follow their sporting dreams.

We love to share our passion for nutrition.

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